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Discussion of digital television has focused on switch-over dates, set-top boxes and the technical and economic implications of switch-over. ~ is paper, by contrast, focusses on public interest obligations and citizenship values such as freedom, access, universality, political pluralism and content diversity.

Petros Iosifi dis distinguishes broadly between public interest priorities as unde rstood in western Europe, and in central and eastern Europe. After assessing some obvious benefi ts of digital TV (extra channels, converged communications, enhanced interactivity and mobility), he argues that the public interest outcomes from the introduction of new technologies like the internet and digital TV will depend on how people use them, for new technology is only a vehicle by means of which public interest goals can be achieved.

He then considers digital TV penetration data from across Europe, as well as the status of national digital switch-over plans, stressing that northern Europe is much more advanced in this regard than southern and eastern-central Europe.

Outlining the pros and cons of digital switch-over for the public, Dr Iosifi dis contends that universality and accessibility can best be ensured by maintaining public service media, which have been—and should continue to be—important conveyors of freely accessible and reliable information. Countries where television has been dominated by state broadcasters should use the new technology and in particular digital switch-over to create independent non-profi t channels at both local and national levels, to foster a competitive environment and political pluralism.

http://www.soros.org/initiatives/media/articles_publications/publications/mapping-digital-media-tv-public-interest-20120312/OSF-Media-Report-Handbook-Digital%20TV-03-12-2012-final-WEB.pdf

 

©2012 ALL RIGHTS RESERVED THE AUTHOR(S) AND THE PUBLISHER

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